Shereen López – Experienced Product Designer focused on UX, UI, AI & Strategy

Keywords

EdTech

B2B2C

SaaS

0→1

Research-driven

Accessibility

Timeframe

2017 - 2020

Keywords

EdTech

B2B2C

SaaS

0→1

Research-driven

Accessibility

Gamification

Timeframe

2017 - 2020

Timeframe

2017 - 2020

Challenge

I was the sole UX/UI Designer for Leseo, a digital reading platform by Cornelsen Verlag used in 800+ classrooms across Germany. The goal: modernize traditional learning with a tool that helps children learn to read while giving teachers data-driven insights into student progress.

Challenge

Cornelsen’s legacy was rooted in analog publishing, and this was their first step toward a truly digital classroom experience.

Links

Teachino.io

Teachino Youtube

Strategy

I defined the product vision, UX, UI, and design system from MVP to launch. The app included gamified learning, adaptive reading levels, and analytics for teachers, all within Cornelsen’s strict pedagogical and brand guidelines.

The challenge was balancing engagement and rigor, making reading feel fun for children while ensuring teachers could trust it as a serious educational tool.

Results

Positive feedback

on ease of use

Higher motivation

reported by teachers

Months

from concept to launch

Links

Leseo for Cornelsen

Strategy

I defined the product vision, UX, UI, and design system from MVP to launch. The app included gamified learning, adaptive reading levels, and analytics for teachers, all within Cornelsen’s strict pedagogical and brand guidelines.

The challenge was balancing engagement and rigor, making reading feel fun for children while ensuring teachers could trust it as a serious educational tool.

Results