Product design for soul & scale
Product design for soul & scale
Product design for soul & scale
From 0→1 and beyond, I design systems that balance strategy, metrics, and meaning.
From 0→1 and beyond, I design systems that balance strategy, metrics, and meaning.
From 0→1 and beyond, I design systems that balance strategy, metrics, and meaning.
Trusted by
Trusted by
About
Since 2016
I’ve been designing products loved by users, teams, and businesses. From SaaS platforms and EdTech tools to e-commerce sites and AI-driven features.
I focus on clarity, usability, and real impact. Over the years I have shaped products used by thousands every day.
Curious?
About
Since 2016
I’ve been designing products loved by users, teams, and businesses. From SaaS platforms and EdTech tools to e-commerce sites and AI-driven features.
I focus on clarity, usability, and real impact. Over the years I have shaped products used by thousands every day.
Curious?
About
Since 2016
I’ve been designing products loved by users, teams, and businesses. From SaaS platforms and EdTech tools to e-commerce sites and AI-driven features.
I focus on clarity, usability, and real impact. Over the years I have shaped products used by thousands every day.
Curious?
Proof
Proof
Proof
The overdue SaaS glow-up
SocialHub’s product was powerful, its interface wasn’t.
I owned product design for the inbox while also leading design for the entire platform. I loved working with my teams of incredibly talented designers, developers, and product managers to carry out a full redesign across web and mobile.
We introduced a scalable design library and established consistency across all interfaces.
Faster workflows
post-launch
Higher conversion
within 6 months
User satisfaction
User satisfaction
across 800+ reviews
My tech stack
My tech stack
Process
Intuition first.
Precision always.
🕵️♀️
Understand
Get to the core of the problem. Listen, question, and uncover what really matters.
🛠️
Build
Make the idea tangible.
🔍
Test
See how a concept behaves in the wild. Learn what works and what doesn’t.
🎯
Iterate
Refine until it feels natural to use. Then keep improving.
Process
Intuition first.
Precision always.
🕵️♀️
Understand
Get to the core of the problem. Listen, question, and uncover what really matters.
🛠️
Build
Make the idea tangible.
🔍
Test
See how a concept behaves in the wild. Learn what works and what doesn’t.
🎯
Iterate
Refine until it feels natural to use. Then keep improving.
Process
Intuition first.
Precision always.
🕵️♀️
Understand
Get to the core of the problem. Listen, question, and uncover what really matters.
🛠️
Build
Make the idea tangible.
🔍
Test
See how a concept behaves in the wild. Learn what works and what doesn’t.
🎯
Iterate
Refine until it feels natural to use. Then keep improving.
Shereen built a robust design system as foundation for many features. We gathered a lot of customer feedback which she was quick to include in next iterations.
Her moderation and workshop organisation skills helped us also outside of the UI/UX space.
Shereen brings a lot of motivation and team-spirit, making it a pleasure to work with her. She worked with us from start to launch of the first product, during this time we moved at super high speed.
Any company would be lucky to have her in their team.
Stefan Raffeiner • Founder & CEO, Teachino
Shereen built a robust design system as foundation for many features. We gathered a lot of customer feedback which she was quick to include in next iterations.
Her moderation and workshop organisation skills helped us also outside of the UI/UX space.
Shereen brings a lot of motivation and team-spirit, making it a pleasure to work with her. She worked with us from start to launch of the first product, during this time we moved at super high speed.
Any company would be lucky to have her in their team.
Stefan Raffeiner • Founder & CEO, Teachino
Shereen built a robust design system as foundation for many features. We gathered a lot of customer feedback which she was quick to include in next iterations.
Her moderation and workshop organisation skills helped us also outside of the UI/UX space.
Shereen brings a lot of motivation and team-spirit, making it a pleasure to work with her. She worked with us from start to launch of the first product, during this time we moved at super high speed.
Any company would be lucky to have her in their team.
Stefan Raffeiner • Founder & CEO, Teachino
Questions
FAQ's
What kind of projects do you take on?
I focus on complex, product-driven systems. Mainly SaaS platforms, AI tools, and multi-layered experiences that need structure and soul.
Are you open to full-time roles?
I love working long-term with teams and being part of the product journey, just not in a full-time capacity.
What’s your scope of work?
I can cover product strategy, design, research, testing, workshop facilitation, mentoring, and copywriting — connecting insight, structure, and language so the vision feels clear and complete for everyone.
How do we start?
Let’s start with a quick call. Tell me what you’re building, and we’ll see if it makes sense to team up.
What's the best way to get in touch?
Email or message me on LinkedIn — I typically reply within a day. Prefer to talk? You can also book a short chat with me.
Questions
FAQ's
What kind of projects do you take on?
I focus on complex, product-driven systems. Mainly SaaS platforms, AI tools, and multi-layered experiences that need structure and soul.
Are you open to full-time roles?
I love working long-term with teams and being part of the product journey, just not in a full-time capacity.
What’s your scope of work?
I can cover product strategy, design, research, testing, workshop facilitation, mentoring, and copywriting — connecting insight, structure, and language so the vision feels clear and complete for everyone.
How do we start?
Let’s start with a quick call. Tell me what you’re building, and we’ll see if it makes sense to team up.
What's the best way to get in touch?
Email or message me on LinkedIn — I typically reply within a day. Prefer to talk? You can also book a short chat with me.
Questions
FAQ's
What kind of projects do you take on?
I focus on complex, product-driven systems. Mainly SaaS platforms, AI tools, and multi-layered experiences that need structure and soul.
Are you open to full-time roles?
I love working long-term with teams and being part of the product journey, just not in a full-time capacity.
What’s your scope of work?
I can cover product strategy, design, research, testing, workshop facilitation, mentoring, and copywriting — connecting insight, structure, and language so the vision feels clear and complete for everyone.
How do we start?
Let’s start with a quick call. Tell me what you’re building, and we’ll see if it makes sense to team up.
What's the best way to get in touch?
Email or message me on LinkedIn — I typically reply within a day. Prefer to talk? You can also book a short chat with me.
Get started
Let's Connect
If you’re building a SaaS product and need someone with clarity, experience, and a get-shit-done mindset, let’s talk.
Get started
Let's Connect
If you’re building a SaaS product and need someone with clarity, experience, and a get-shit-done mindset, let’s talk.
Get started
Let's Connect
If you’re building a SaaS product and need someone with clarity, experience, and a get-shit-done mindset, let’s talk.